Logos are a big part of everyday life. Every business has its own unique logo, designed to convey its position in the marketing community. Inside each store that you visit, the shelves are lined with products, each tagged with a company logo that tells consumers who provides that particular product. Every single television station, radio station, publisher, website and manufacturer has a logo that has been specifically designed just for them. Logo design is an important part of the visual language of advertising, consumerism and identification.
In marketing, logos are used to attract the attention of consumers and give them visual identification with a product or company. Logos should be properly designed to tell a story within just a few seconds. The logo is used to convey to consumers what service or product a company provides. This type of branding effectively makes a mark on the collective psyche of the consumer, making the logo synonymous with the company.
A properly designed logo imbeds the name of the company into the imagery. This puts the name brand in close alignment with the story portrayed by the imagery, thus forming a visual connection with the consumer. Because logos must fight for consumer attention, their overall success rests on instant recognition. For this reason the most successful logos are often the most simple.
Logo design is one of the many services offered by graphic designers. Professional graphic designers cannot only create a visually appealing logo but they also understand the psychology behind a good logo. A graphic designer will use color, lettering, imagery and shapes to communicate the client’s message to their targeted audience.
Alter Impact has over thirteen years of experience designing logos for a variety of different businesses. We offer logo design, website design and branding packages for businesses both large and small. For more information about how Alter Impact can help your business, please contact us today.