Logo Design – Do Colors Make a Difference?

Logo Design – Do Colors Make a Difference?logo design colors

Your logo is what visually represents your company’s identity. It is typically the first impression a customer will have of your business. Research shows that most prospective customers make a judgement about your company within the first ninety seconds. These customers might buy your product based on color alone, so using colors strategically in your logo can dramatically improve your sales. Let’s take a closer look at how colors make a difference in logo design.

The Psychology Behind It

Humans naturally respond to certain colors in a certain way. For example, red stimulates appetite and evokes energy and excitement while blue suppresses hunger and invokes feelings of peace. Green emphasizes environmental virtues or financial prosperity. Logo design should incorporate principles of color psychology in order to make the greatest impact. Logo colors should be chosen based on the type of response you are seeking.

Brand representation

Your brand is the totality of interactions that a person has with your company. Your logo is an extension of your company’s brand and should therefore be consistent with it. Before deciding on color schemes for your logo you should first clarify what your company is about. Your color choices should reflect your company’s brand, your target customers’ tastes and your mission statement.

How Many Colors?

Most professionals agree that for maximum impact only one color should be used. However, if your company provides a range of different services, a variety of colors can be used to represent your company’s versatility.

Cultural Context

As companies are becoming more and more globalized, color selection should pay deference to the meaning of different colors in different cultures. After all, a logo is only effective if it creates the associations that you desire. Certain colors might elicit different emotions in other countries. For example, yellow is associated with transportation in the United States but it is associated with envy in Germany and death or grieving in Latin America.

Alter Impact has over thirteen years of experience creating effective logos for businesses both large and small. For more information about how we can help your business, please contact us today.

What’s In a Name?

What’s In a Name?business name

Choosing a name for your new business is not an easy task. After all, a company’s name does far more than just identify the company. It tells your customers who you are, what you do and how you do it. If done right your name is what will differentiate you from your competition, spark your customer’s interest and encourage further exploration of your business. Simply put, your company’s name can make or break your business.

An effective name accurately:

  • Reflects your company’s identity
  • Tells customers what you do
  • Tells customers how you do what you do
  • Differentiates your business from your competitors
  • Sparks customer interest
  • Invites customers to learn more

One of the most important parts of branding is creating a name that tells who you are. You will be actively promoting this name and getting it in front of as many eyes as possible. It should reflect how you want the public to view your business. This might mean integrating your personal name into the name of your business. This is a very common practice in professions such as legal, medical, accounting and construction. Other businesses prefer a more descriptive name.

Second to telling who you are your name should tell what it is that you do. Descriptive names do much better at this than implementing your own name. While a select few might know what you do by your own name, many others will have no idea.

Words can be extremely powerful. By carefully selecting the words used in your business name you can convey a great deal about your company’s image. Typically, many businesses will offer the same services as you. When choosing your name consider how you want people to feel about what you do.

Your company’s name is your first opportunity to tell customers how you are different from your competition. This can be done by emphasizing what makes you unique. Pick a name that pinpoints the aspects of your business that won’t be found anywhere else.

Creating customer interest is both an art and a science. Before selecting a name consider your target audience and what qualities of your service are of the greatest importance to them. The important qualities should be emphasized in your name. Word choice is equally important. In addition, if directory listings (such as Yelp, Yellow Pages, Angie’s List and Merchant Circle) are important to your business, consider choosing a name that starts with a letter from the top of the alphabet.

If you want a name that is both inviting and approachable you will need to choose one that will not intimidate your customers. Your name should reflect the qualities that your target audience will be interested in.

Alter Impact has over fifteen years of experience helping businesses brand themselves. For more information on how we can help your business please contact us today.

Rebuilding your Company’s Image

Rebuilding your Company’s Imagecompanys image

When something happens that damages your company’s image it’s extremely important that you take action immediately! Take control of the situation by acknowledging the problem, apologizing, identifying the cause and communicating the steps that your company is taking to resolve it. The best way to restore your company’s image is by demonstrating that you are listening and responding to the opinions of stakeholders.

The first step towards rebuilding your company’s image is acknowledging that there is in fact a problem. Contact customers and point out the problem. Let them know that they can return the product for a replacement or book a complimentary service call for necessary repairs. Consider issuing a press release and posting information about the problem on your website. Being honest and proactive will help restore consumer trust in your company.

When a company sells a faulty product they can quickly develop a reputation for poor quality. This often leads to criticism in the press and social media websites as consumers voice their concerns. Never ignore criticism, instead apologize and respond to all social media comments. Building dialog helps rebuild positive relationships with your consumers and the media. This is crucial to restoring your company’s image.

Preventing the recurrence of the problem is a very important step in restoring your company’s image. Start by identifying the cause of the problem and take the appropriate action to resolve it. Let customers know that you have taken action and communicate the changes that you have implemented through press and social media outlets. After dealing with the immediate problem consider focusing on other issues that will strengthen your company’s reputation. Companies with strong reputations are worth far more than companies with poor reputations.

Alter Impact has over thirteen years of experience creating memorable brands for businesses both large and small. We offer a variety of web design, graphic design and marketing services. For more information, please contact us today.

Top Reasons to Hire a Graphic Designer

Top Reasons to Hire a Graphic Designergraphic designer

Every company in the world needs graphic design. When customers search for a company, it is their first impression that helps them decide whether a company is worth doing business with. A professional graphic designer can help you create the “look” of your company. Without a coherent design style your company will appear unprofessional and disorganized. Let’s look at the top three reasons to hire a graphic designer.

Graphic designers can create unique promotional tools

Most people believe that all graphic designers do is design websites and logos. This simply is not true. Graphic designers can help you with every aspect of your business. Once they have designed your logo and website they can prepare promotional materials to match your company’s theme.

Graphic designers have creative minds

By nature, graphic designers have creative minds. Working with a professional graphic designer means that you can tap into that creativity. In fact, a graphic designer is the perfect person to bounce ideas off.

Graphic designers can help you uniquely brand your business

When you use marketing materials that are unique and stand out, people will remember you. When people begin to recognize your logos or images they are more likely to contact you for products or services.

Alter Impact has over thirteen years of experience working with companies both large and small. For more information about our professional graphic design and web design services, please contact us today.

Is your Website Helping or Hurting your Business?

Is your Website Helping or Hurting your Business?

Many people believe that any website is better than no website at all. However, this isn’t always the case. A poorly designed or outdated website could be doing your business more harm than good. Outdated websites:

  • Have poor page ranking
  • Damage your business’s credibility
  • Lose you money

People typically use internet searches to locate a business or specific products or services. Search engines have special algorithms that detect, drive and display websites. These algorithms are constantly changing. If your website sits dormant for too long without updates it begins to suffer in page ranking. Most people that search for a business, product or service will only select from the first page of search engine results. If your website is not compliant with current SEO algorithms it could fall so far in the search results that searchers will never even find it.

Searchers who do make it to your website will be immediately influenced by its quality. If your website is outdated or poorly designed, consumers are likely to look elsewhere for what they need. Adaptive website design is crucial if you wish to reflect the quality of your overall business.

When customers visit your website and find it unimpressive they will move on to your competition. Losing these potential customers will result in lost income, quickly leading to a lost business. In order to keep online sales high you must ensure that your website grabs the attention of its visitors. The only way to accomplish this is by maintaining fresh web content and keeping your website current, attractive and user friendly.

In order to maximize your online presence it is recommended that you enlist the help of a professional web designer. A professional web master can review your existing website and update it so that it follows the latest search engine algorithms, utilizes the most popular social media outlets and is updated with fresh content regularly.

Alter Impact has over thirteen years of experience working with companies both large and small. For more information on how we can help you update your website, please contact us today.